The Tipping Point by Malcolm Gladwell

"It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990's? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us." -Malcolm Gladwell

USA today says, “an elegant exploration of how social epidemics work, whether they are fashion trends, diseases, or behavior patterns such as crime… One of the most interesting aspects of Gladwell's book is the way it reaffirms that human beings are profoundly social beings influenced by and influencing other human beings, no matter how much technology we introduce into our lives.”

For more information on this book please go to http://www.gladwell.com/tippingpoint/index.html